LOTTE DUTY - FREE LUNAR NEW YEAR
Client: Lotte Duty Free / Field: Character Design / Role: Character design / Year: 2023
This project was for Lotte Duty Free Lunar New year of the Rabbit Campaign. The brief required me to design a Rabbit character that was had a modern and approachable look with a touch of attitude. 3 poses had to be designed with the character interacting with different products. These designs were then to be used for promotional material and to be printed on duffle bags used for a giveaway.